Never take it off
Waterproof jewelry built to keep up with everyday life. Shower, swim, work out, travel, and everything in between without thinking twice about what youāre wearing. The product becomes one less thing to manage: put it on and live your life.
HERO Creative
Performance Results
Hook: 52%
Hold: 31%
CTR: 3.6%
CPC: $0.68
CPA: $19.77
ROAS: 4.3x
TAL
TAL (The Appreciation Lap) is fashion brand built for people who return. Not to trends or nostalgia, but to the present. It treats clothing as a way to slow perception down and inhabit a moment fully. The lap is the turn you take back into what is already here.
HERO CAMPAIGN
Clothing for those returning to the present. Discover TAL.
Performance Outlook
Hook: 48%
Hold: 36%
CTR: 3.0%
CPC: $0.75
CPA: $12
ROAS: 4x
COLLECTION
static creatives
Cute Shouldnāt Hurt
Earrings have looked better for decades without necessarily feeling better. This campaign turns the categoryās familiar frustrations, poking, swelling, irritation, uncomfortable sleep, into the reason to reconsider what an everyday earring should be.
HERO Creative
Performance Results
Hook: 54%
Hold: 38%
CTR: 4.1%
CPC: $0.58
CPA: $8.50
ROAS: 4.8x
COTERIE
A digital premiere house for artists who want their releases to feel like an event, not a content drop. It creates one-time, paid, time-limited experience audiences gather to watch together. Once over, the work becomes unavailable till the artist chooses its next release stage.
HERO CAMPAIGN
A new home for digital premieres. Learn more.
Performance Outlook
Hook: 53%
Hold: 41%
CTR: 3.8%
CPC: $0.62
CPA: $22
ROAS: 5.4x
CAMPAIGN APPLICATIONS
static creatives
Consider Me Influenced
An offer this good creates its own skepticism. The campaign leans into that doubt, using the unboxing experience to prove the quality piece by piece until disbelief becomes desire.
HERO Creative
Performance Results
Hook: 46%
Hold: 29%
CTR: 3.3%
CPC: $0.69
CPA: $22.37
ROAS: 3.8x
Balloon & Pin
A jewelry brand built around a simple idea: the world stretches us thin. Expectations, roles, and appearances pull like a balloon under pressure. Balloon & Pin creates pieces that symbolically pop that tension, reminding the wearer to return to their own shape instead of the one society inflates around them.
HERO CAMPAIGN
Jewelry for those seeking to release pressure. Explore the collection.
Performance Outlook
Hook: 44%
Hold: 32%
CTR: 2.8%
CPC: $0.89
CPA: $31
ROAS: 4.1x
COLLECTION
static creatives
Give Her This
Buying jewelry for someone else can feel like a gamble. The campaign removes the guesswork by positioning versatile, everyday pieces as the gift thatās almost impossible to get wrong.
HERO Creative
Performance Results
Hook: 49%
Hold: 32%
CTR: 3.5%
CPC: $0.64
CPA: $9.80
ROAS: 4.1x
Emancipation Parks
A new kind of home for young people who need to leave before home breaks them. Emancipation Parks create intentional living spaces where 18 to 21 year olds can step out of damaging environments without falling into homelessness or chaos. These spaces give structure, safety, and cultural nourishment so residents can rebuild themselves with dignity.
HERO CAMPAIGN
Ready to leave, but nowhere to go? Apply now.
Performance Outlook
Hook: 57%
Hold: 43%
CTR: 4.6%
CPC: $0.54
CPA: $18
ROAS: 5.8x
LIVING SPACES
static creatives
Why PVD?
Not every product advantage is immediately visible. The campaign turns the material behind the jewelry into the story, using founder-led education to explain why PVD gold and stainless steel make for a better everyday piece.
HERO Creative
Performance Results
Hook: 44%
Hold: 35%
CTR: 3.2%
CPC: $0.71
CPA: $10.20
ROAS: 4.2x